Achievements
July 15, 2025

From Performance to Presence: Ayko’s Rebrand Journey

Achievements
July 15, 2025

From Performance to Presence: Ayko’s Rebrand Journey

Supporting Blog Post Image

Over 14 years ago, Ayko began by building cutting-edge Adobe Commerce websites (formally known as Magento), designing high-converting funnels and engineering complex, custom solutions for ambitious B2B and DTC brands. As the industry evolved, so did they… naturally expanding into digital marketing and delivering proven results across SEO and paid media channels. More recently, we’ve taken another leap forward: designing and building full-scale marketing websites. With new platform expertise and a deeper bench of in-house talent, we now blend technical performance with user insight, SEO best practices, and commercial strategy to create digital experiences that move the needle.


Looking Ahead…

Today, brands need more than just traffic. They need digital experiences that resonate, perform, and convert.

Ayko's new positioning statement, ‘Proven Digital Performance’ reflects this evolution. It encapsulates how they work: forming true partnerships based on trust, transparency, and a deep understanding of our clients’ goals. It also gives them space to grow into every touchpoint of the digital customer journey, ensuring every element is optimised to perform.

What’s Changed?

Defining what kind of agency they are was no small task. But “Digital Performance Agency” says it all. From strategy and design to development and marketing, performance sits at the heart of everything we do.

As part of this rebrand, Ayko have:

  • Refreshed thier visual identity
  • Launched a new website, built in Webflow
  • Repositioned services around a more integrated, outcome-focused offer

New Icon: A Symbol of Partnership

The new icon represents the kind of relationship where they do their best work: side-by-side with our clients, aligned in priorities and committed to shared success. It signals a deeper integration, less transactional and more collaborative.

The old brand no longer told that story. Services had matured. The team had grown. And client relationships had shifted from one-off projects to long-term strategic partnerships.

This rebrand was about bringing all of that into alignment internally and externally, so they could show up clearly and confidently in the space we’re best suited to lead.

What’s Next?

This isn’t just a visual refresh. It’s a statement of intent. Here to partner with businesses who are ready to sharpen their digital presence, align their teams, and drive measurable growth.

If that sounds like you → Visit the Ayko site to find out more.