We are pleased to announce a significant strategic milestone for the Casus Group. As part of our long-term international growth plan, the Group has officially established a base of operations in Dubai, United Arab Emirates. This move represents more than just a new office location; it marks the creation of a central hub for our activity in the Middle East. By establishing a physical presence in Dubai, we are laying the infrastructure required to push forward with the Group’s expansion plans, providing a launchpad for our various trading entities to enter and serve the region effectively.

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B2 Agency Leads the Way

While the infrastructure is set at a Group level, our market entry is being rolled out strategically. The first of our trading entities to officially launch in the region is B2.

The decision to lead with B2 was driven by specific, high-value market shifts. With the recent release of Shopify Payments in local currency and the immediate requirement to support a Tier 1 retailer based in the region, the timing was right to deploy our eCommerce expertise first.

B2’s presence is already active, leveraging the Group’s new hub to deliver the technical rigour and Shopify Plus expertise that the region’s rapidly evolving retail sector demands.

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The Wider Group Strategy

B2 is the first step in a broader roadmap. The ball is already in motion for the other brands that form the Casus Group to follow this same strategic growth path.

Over the coming months, we will be leveraging our Dubai hub to introduce our wider portfolio of services to the market. The infrastructure we have built ensures that as each entity comes online, they do so with the same operational stability and local capability as our initial launch.

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Looking Forward

We are incredibly excited about the opportunity currently presented by the UAE and the wider Gulf region. The energy and pace of digital transformation here are unmatched, and we are eager to contribute to that ecosystem.

We look forward to building deep, lasting relationships in the Middle East, partnering with ambitious companies that align with the Casus Group’s vision for innovation and growth.